Billboard advertising is a major way to improve brand awareness, get the word out about certain products, and connect with your target audience members. This is especially true in cities like Raleigh, North Carolina.
Raleigh is home to working professionals, growing families, college students, and everyone in between. It’s a prime place to advertise using billboards… provided you know where to position those ads. If you want the best results, you need to know the best places to advertise in Raleigh, NC, especially when using billboards rather than other forms of advertisements.
Billboards for Tourists
Raleigh is known for its tourist attractions. As one of the most popular cities in North Carolina, it attracts hundreds of thousands to millions of people every year. This is a perfect opportunity for you to spread the word of your local Raleigh brand to a worldwide or nationwide audience, as well as advertise to people closer to home.
You can place out-of-home media near various popular tourist attractions throughout Raleigh. Some of the best examples include:
- The JC Raulston Arboretum
- The Marbles Kids Museum
- Pullen Park
- The North Carolina Museum of Art
- Frankie’s of Raleigh
However, this is just a small sample of the potential tourist attractions around which you can place billboards. Remember, of course, to study your target audience carefully so you position the right billboards in the right places around the right tourist attractions for maximum effect.
Ad Spots Near Sports Stadiums
Raleigh is also a major sports center for North Carolina, South Carolina, and surrounding states. Several professional sports teams for football and basketball are based in Raleigh, in fact. With this in mind, it might be wise to position billboards strategically around sports stadiums and arenas, particularly if your target audience is likely to have some sports fans in the mix.
But where exactly should you position your Raleigh billboards? Some of the best spots include:
- WRAL Soccer Park if your target audience is comprised partially of soccer fans
- Cameron Indoor Stadium
- PNC Arena
- Durham Bulls Athletic Park
- Carter-Finley Stadium
Remember that these billboard spots can be very expensive. Therefore, you may wish to put up only one or two billboard ads in these areas to see how they perform before doubling down and putting more of your marketing money into this sector.
Although Raleigh is known for its sports and real estate, it’s also known for its various universities and colleges. Indeed, Raleigh is home to many high-quality universities that train future professionals in many different industries, such as engineering, bioscience, and more.
If you want to advertise directly to professors, educators, college students, teenagers, and young working professionals, you might consider putting up a billboard or two around the following university campuses:
- North Carolina State University
- Saint Augustine’s University
- William Piece University
- Meredith College
- Centennial Biomedical Campus
Consider putting college billboards around the cross streets leading to college campuses. In this way, your billboard advertisements will receive more traffic not just from college students but also from people throughout the city who use the streets near colleges to get to work or commute home.
Billboards for Travelers in Raleigh
Lots of people pass through Raleigh every day, in fact. You can use this to your advantage by strategically positioned billboards around airports, as well as highways and freeways. In fact, highways and freeways offer a stellar opportunity to advertise to as many people as possible, particularly:
- Interstate 504: Northern Wake Expy
- Interstate 440: Raleigh Beltline
- Interstate 40: Raleigh Beltline
- US Route 41: Capital Blvd
As far as airports go, you have a few different options for your advertising objectives. The best spot is Raleigh-Durham International Airport, which gets a lot of national and international traffic. To advertise more specifically to local North Carolina residents or Americans in the region, try putting up billboards in the following areas:
- RDU Airport Taxi
- Signature Flight Support RDU
- RDU Terminal To
How to Maximize Billboard Effectiveness
Regardless of where you position your billboards, remember to research your target audience carefully. The more you understand the people you need to advertise to, the more accurately you can position your billboards for the best effect.
For example, if most of your potential shoppers are college students, it makes more sense to spend most of your marketing budget on billboards around college campuses rather than sports stadiums.
As you can see, the key to maximizing your marketing effectiveness in Raleigh lies in choosing the right spots to place your billboards. While you need to have good billboard ads overall, putting those billboards in the right positions can maximize their power to convert target audience members into customers and strengthen your brand position throughout the city and beyond.
Remember these tips when launching your first billboard advertising campaign – odds are you’ll see fantastic results sooner rather than later.