August 31

7 Insanely Low-Cost Video Marketing Strategies


As long as you follow the site’s promotional standards, you can conduct a video contest on Facebook.

Many clients will provide you with written testimonials; call a few of them and offer them an incentive to turn their testimonials into a video.

Create a platform where your audience and stakeholders may submit and view business videos for free to be a leader in your industry.

Cheaper, simpler, and quicker

Video has become a necessity for selling and promoting your goods or company. It’s also gotten a lot easier, thankfully. While most small and medium-sized businesses (SMBs) lack the financial resources of giant corporations, they don’t require a large budget to employ video. Small business owners can utilise web video to swiftly develop a brand or market products by creating and posting their own movies and incorporating user-generated content (UGC) into their video animation company promos.

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YouTube has established a presence in national broadcast news in addition to being the most popular video search site. Isn’t it true that we’ve all seen a viral YouTube video on the nightly news? According to ComScore, 174 million internet users in the United States watched online video material for an average of 14.8 hours per viewer in March, totaling more than 5.7 billion viewing sessions.

Aside from UGC videos, Americans saw 4.3 billion video commercials in March, with video ads reaching 43 percent of the total U.S. population 33 times on average. The latest trend is for big marketers to shift ad spending from television to web video, and you can join them by generating web video on a budget.

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We’ll go through seven low-cost ideas for building a successful video marketing campaign in this article.

Consider the advantages of user-generated content (UGC) on YouTube.

Using user-generated content (UGC) in video marketing is a terrific low-budget strategy for SMBs to promote their businesses and products. Many video hosting companies, such as Blinkx, Flickr, Vimeo, and YouTube, offer UGC administrators, making it easier than ever to generate high-quality videos.

User-generated video contributions to YouTube are a terrific method for your site to communicate with its visitors while also improving the content it displays. Submitting videos to YouTube is significantly easier than keeping files locally on your web server and requiring server processing capacity to transcode videos for playing. YouTube will host the files and handle the transcoding, as well as providing a universal way to view your videos. YouTube enables iframe embed code, which eliminates the need to install a JavaScript script player into your site and takes the guesswork out of video playback.

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By embedding an iframe, YouTube decides which player to use, with an HTML5 player and a conventional Flash player for older browsers. You aren’t limited to any single file type when you host your videos on YouTube, and you don’t have to encode your films because YouTube does the transcoding for you. You can do the following with UGC video footage hosted on YouTube:

  • By uploading films on your own company’s YouTube channel, you can increase brand awareness and SEO juice.
  • By hosting films on your private web server, you can save money on storage and bandwidth.
  • By removing the need for video encoding, you can save CPU.
  • Reduce development time by avoiding the decision of which video player to use on your site in order to support all browsers and video kinds.
  • Organize a video contest with user-generated content (UGC).
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As long as you follow the site’s promotional standards, you can conduct a video contest on Facebook. To conduct a contest, you don’t need to be a Facebook advertiser. Any promotions run on Facebook, however, must be done through an application that complies with Facebook’s platform regulations. You might wish to utilize a third-party solution like Strutta or Wildfire to guarantee you follow these policies.

If you’re running a contest on your Facebook brand page, keep in mind the dos and don’ts listed below, which are taken directly from Facebook’s promotional standards.

– You cannot: Require a user to provide material on Facebook, such as posting on a Page’s Wall, uploading a photo, or posting a status update, to be eligible for the campaign.

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– You can’t: Run a campaign that visitors can enter automatically by liking your Page, checking in to your Place, or connecting to your Platform integration.

– Require participants: to like your Page, check in to your Place, or connect to your Platform integration before providing their complete entry details, such as name and contact information.

– You can’t: Use Facebook to notify winners, such as through Facebook messages, chat, or posts on profiles or Pages.

– You may not: Require users to sign up for a Facebook account before entering the promotion (in the rules or elsewhere).

Many Facebook contests that require participants to post on the business’s wall or “like” the brand in order to win are in violation of Facebook’s rules. While Facebook won’t be able to monitor every brand page, it may be able to exert more control over its platform. As a result, it’s advisable to follow the site’s promotion rules.

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You should also be aware that defining contest rules involves certain legalities, so using a third-party app provider for your promotion will help you cover all of your bases.

If your contest is on Facebook, you may either manage it there or market it there and host it elsewhere. You use the Facebook platform to gather submissions, choose the winner, and inform the winner when you run a promotion on Facebook. When you utilize Facebook to promote your contest, you use your Facebook brand page and post status updates through Facebook, but the contest is hosted elsewhere. If you use Facebook to promote your contest, you must adhere to specific guidelines, including the fact that the contest must be open to everyone aged 18 and up.

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Use user-generated content (UGC) videos to highlight product benefits.

Inviting your consumers to upload a UGC video demonstrating how they use your product is a terrific approach to increase traffic and interest in it. Building a UGC area requires some engineering work, but the benefits are immeasurable once completed. You control the material, you get SEO credit for it, and you get more traffic. It’s as simple as logging into the application programming interfaces of Fliqz or VMIX, both of which provide this functionality (see the section at the end of this article on hosting your videos).

Invite your users to contribute user-generated content (UGC) videos showing and utilizing your products. Allow users to vote on the best videos to make them more enjoyable. Inviting people to explain why they enjoy your product or how they use it in unusual ways is a great method to get feedback. Encourage customers to submit films via email marketing or place banner ads on various pages throughout your website. You may even conduct a minor pay-per-click campaign on relevant search engines. Finally, if you follow Facebook’s promotional requirements, you can publicize your promotion there.

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On a weekly or monthly basis, you can give away tchotchkes or product samples to the user who submits the video with the most votes. Twist lets, a site that sells juvenile jewelry that can be bent or twisted into various designs such as a bracelet, necklace, or headpiece, is an example of this type of UGC video promotion. On the homepage, there is a highlighted video as well as opportunities to submit videos and see images. Users can upload a 60-second or shorter video clip demonstrating how they “bend it, twist it, shape it, and wear it.” Girls can vote for their favorite designs and sort the videos by most popular and most recent contributions.

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Remember to provide a video sitemap when using UGC videos on your website. Your webmaster can do this to ensure that the videos rank well in search engines. You’ll need to upload the videos to video-sharing websites as well (read more in the upcoming section on optimizing your video).

Put videos of your company and products on your website.

Video can be utilized to promote products on your product pages and to advertise your company on your corporate page. You can use video editing apps such as video ad maker, Inshot, and filimorago to create short videos ads. People would rather watch a film about your firm than read about it on the internet since it is faster and easier to understand. You may capture the soul of your organization and communicate with your customers to give it a personal touch. A demo will help enhance sales if you sell sophisticated products. These videos should be brief and low-cost to produce.

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Keep your online business or product videos short and ensure that the quality is good and the sound is clear when generating them. In fact, video captioning is already available, and including a few captions in your video can help you sell more products. Before you begin, have a clear aim for yourself and limit each video to one key subject. Video length should be between one and two minutes, with a maximum of three minutes. That is why you must plan ahead of time.

Final Thoughts

To make these short videos, you don’t need to employ a professional. Behind a talking head or a product display, use a plain background. This directs the viewer’s attention to the desired location. Avoid using showy transitions or effects, however, images can be useful. Make use of large fonts.


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